Slack Fund led the round and was joined by Founder Collective, Underline Ventures, MuVentures, Ratio Ventures, Stan Chudnovsky, Javier Olivan, Ed Baker, Scott Belsky and Gokul Rajaram. The company now has a cash infusion of $3 million in a round that closed earlier this year. The latest attracting investor attention is e-commerce video platform Videowise, founded by Romania-born product designer Claudiu Cioba in 2021. There have also been startups embracing this space that have received some attention from investors in the past, like Cinematique, which gave it a go in 2017, Clideo and, more recently, Kahani, which doesn’t exactly describe itself as doing “shoppable video,” but its concept of content videos for e-commerce brands can certainly be considered adjacent. In its latest financial results, Salesforce generated total revenues of $7.3 billion, an increase of 26% year-on-year and the company said it expects a contribution of $1.5 billion in sales from Slack in its 2023 fiscal year.The concept of “shoppable videos” has been around for at least a decade, with some big companies, like Showroom, Firework, Vimeo, YouTube and Klarna getting in on the action. Since acquiring Slack, Salesforce has continued to benefit financially from the ongoing popularity of the messaging platform. “We’ve done this by delivering real-time insights from systems of record like Salesforce to systems of engagement like Slack, bringing together information and actions that customer-facing teams need to close new deals and support existing customers.”

“We’ve been a leader in the industry, working with some of the fastest-growing companies in the world, including Salesforce and Slack,” Troops’ CEO and co-founder Dan Reich wrote in a blog post. Founded in New York in 2016, Troops aims to help streamline the data management process and provide users with real-time insights surfaced from 'systems of record' like Salesforce, Hubspot, and Zendesk, into 'systems of engagement' like Slack, and Microsoft Teams using software bots.

Salesforce own slack